Now accepting founding partners — 3 spots remaining

From Innovation Theatre
to Real Execution

The execution infrastructure for insurance innovation. Challenge to commercial deployment in 90 days — AI-powered matching, structured pilots, data-driven scale decisions.

Stop running programs that go nowhere. Start delivering measurable outcomes across underwriting, claims, and distribution.

Register your interest See founding partner offer
90
days from idea to pilot
30%+
pilot-to-commercial target
<10%
industry average today
3
founding spots remaining
The problem

Insurers invest billions in innovation.
Almost none of it reaches production.

The industry average pilot-to-production rate is under 10%. The problem isn't ideas or budget — it's the complete absence of execution infrastructure between strategy and production systems.

01
Ideas stay in PowerPoint
No structured path from challenge definition to RFP to a live pilot. Innovation stays theoretical indefinitely.
02
Pilots die before production
No pre-agreed KPIs. Scale decisions made politically, not by data. Promising experiments quietly shelved.
03
AI delivers no real ROI
Technology isn't the bottleneck. Process, matching, and institutional commitment are. The tools exist — the system doesn't.
04
No accountability layer
No shared system of record between insurer team, startup, and executive sponsor. Nobody owns getting to production.
The solution

The operating system for
insurance innovation execution.

Not a program. Not a consultancy. The structured platform where challenges are defined, startups are matched by AI, pilots run with pre-agreed KPIs, and deployments convert to commercial contracts — in 90 days.

1
Define & discover
  • AI-assisted challenge structuring
  • KPIs defined before pilot starts
  • Executive sponsor formally aligned
  • Structured RFP auto-generated
2
Match & pilot
  • AI-powered startup matching
  • Structured 10-week sprint
  • Shared accountability workspace
  • Weekly milestone & blocker tracking
3
Scale or build
  • Data-driven deployment decision
  • Commercial contract templates
  • AI integration into operations
  • Venture building for new products
Why we're different

Most platforms stop at pilots.
We start there.

Accelerators run cohorts. Communities share ideas. Corporate incubators manage internal programs. No platform has built the execution layer that bridges all three — until now.

  • ✓

    Built specifically for insurance

    Not a generic tool adapted for insurers — designed from the ground up for the insurance workflow, regulatory environment, and risk culture.

  • ✓

    Execution, not just access

    Most platforms give you a startup directory. We give you a structured system from challenge to commercial deployment with KPIs agreed upfront.

  • ✓

    Data that compounds over time

    Every pilot generates outcome data that trains our matching engine. After 100 pilots we have the largest insurance innovation dataset in MENA — proprietary and irreplicable.

  • ✓

    MENA-first, globally designed

    Built for the GCC regulatory environment and relationship dynamics, with the architecture to expand to SE Asia, Africa, and LatAm from day one.

"InsureStudio isn't competing with how corporates innovate — it's becoming the infrastructure they run innovation on."
Whether you have an established innovation lab or are starting from scratch, InsureStudio gives you the execution layer that turns ambition into deployed products.
Insurance-specific AI-powered matching Structured methodology MENA expertise Venture building
Who it's for

Built for every layer of the insurance ecosystem.

Corporate incubators aren't our competitors — they're our customers. InsureStudio gives every player the execution infrastructure they're missing, whatever their starting point.

Insurers
Regional & mid-size insurers
Want to innovate but lack a structured process or dedicated team. InsureStudio is your full innovation function — from challenge to deployed product.
Corporate labs
Innovation labs & incubators
Already running programs but frustrated by low deployment rates. InsureStudio is the platform layer you're missing — not a replacement for your team.
Insurtechs
Startups seeking pilot access
Structured access to insurer pilot budgets and warm introductions to decision-makers. Not just conference networking that leads nowhere.
Reinsurers
Reinsurers & large brokers
White-label InsureStudio as a value-added innovation tool for your entire insurer client base. One contract, hundreds of users.
Use cases

Where it creates impact.

From automating claims to building entirely new products, InsureStudio structures execution across every major innovation area in insurance.

🛡️
Claims automation & fraud detection
AI-powered claims triage, document processing, and fraud scoring — piloted and deployed in weeks, not years.
📊
AI-assisted underwriting & pricing
Dynamic risk models and pricing engines matched to your book of business with structured POC frameworks.
🔗
Embedded insurance partnerships
Identify, pilot, and deploy embedded insurance opportunities with ecosystem partners and distributors.
🤝
Customer experience & retention
Personalisation, digital servicing, and loyalty tools piloted against real customer cohorts with measurable NPS impact.
⚙️
Operational efficiency (HR, Finance, Legal)
AI tools for back-office automation with structured ROI tracking from day one.
🚀
New product development & launches
Full venture-build support for new insurance products — from idea validation to go-to-market in 90 days.
Founding partner program

Join the first cohort. Shape the platform.

The first 5 insurer partners get exclusive benefits in exchange for early commitment. This window closes once the cohort is full.

40% off year-1 fees
Founding partner pricing locked in permanently for the full first year of your engagement.
Product advisory board seat
Direct input into platform features, methodology design, and roadmap priorities.
Co-branded case studies
Your organisation featured in all public pilot outcome reports and industry press.
Priority startup matching
First access to the curated startup network before it opens to the broader market.
Founding partner spots
2 taken · 3 remaining
FAQ

Common questions.

What exactly is InsureStudio — a platform or a consultancy?
+
InsureStudio is a platform, not a consultancy. The key difference: a consultancy provides people who do the work for you. InsureStudio provides the structured system, AI matching, and workspace that your team uses to run innovation programs independently. Think of it as "Jira + Salesforce + a startup marketplace" built specifically for the insurer innovation workflow.
We already have an internal innovation lab. Why would we need InsureStudio?
+
Most corporate innovation labs have ambition and budget but lack the structured tooling, startup access, and accountability infrastructure to convert pilots to production. InsureStudio becomes the operating system your lab runs on — it doesn't replace your team, it makes them significantly more effective. Many of our most valuable early customers are labs that are already running programs but have poor pilot-to-deployment rates.
How does the 90-day timeline actually work?
+
The 90 days covers: challenge definition and KPI agreement (weeks 1–2), AI-powered startup matching and selection (weeks 2–4), a structured 10-week pilot sprint with weekly milestone tracking (weeks 4–14), and a data-driven scale/kill decision at week 14. The framework only works because KPIs and success criteria are agreed before the pilot starts — not after.
What does "AI-powered matching" mean in practice?
+
In the first cohorts, matching is AI-assisted but human-curated — our team uses AI tools to score challenge-solution fit across our startup database, then validates shortlists manually. As we accumulate pilot outcome data, matching becomes increasingly automated. We won't over-promise full automation in early stages — the quality of the match matters more than whether a human or algorithm made it.
Is InsureStudio only for MENA-based insurers?
+
We're starting with MENA — specifically the GCC — because that's where our network and regulatory understanding is deepest. The platform is designed for emerging markets broadly. We plan to expand to Egypt, Pakistan, Indonesia, and Malaysia in 2027. If you're outside these regions and interested in partnering early, we'd love to hear from you.
What does it cost? How is InsureStudio priced?
+
Three pricing layers: program fees for structured cohort participation ($30–80k per insurer per cohort), a SaaS subscription for ongoing platform access ($2–8k/month), and deployment success fees (5–8% of commercial contract value when a pilot converts). Founding partners receive 40% off year-1 fees. Full pricing is shared during our discovery call.
Register your interest

Tell us about your
innovation challenges.

We tailor the questions to your role so the conversation starts in the right place. Takes about 2 minutes.

Step 1 of 425%
Step 1 — About you
Tell us who you are.
We'll tailor the next questions based on your role in the insurance ecosystem.
Your details
Which best describes your role? *
Insurer
Regional or mid-size insurance company
Corporate innovation lab
Internal incubator or innovation unit
Insurtech startup
Technology company targeting insurers
Reinsurer or broker
Working with multiple insurer clients
Investor
VC, corporate investor, or family office
Other
Consultant, regulator, or other
✓
You're on the list.
The InsureStudio team will be in touch within 48 hours.
For a faster response on a founding partner spot, reach us directly:
WhatsApp: +971 58 302 8216 programs@menainsurelab.com
Prefer to reach out directly?
W
+971 58 302 8216
@
programs@menainsurelab.com